UGC Portfolio Examples: How to Build a Portfolio That Gets Clients

Why Your Portfolio Matters

Your UGC portfolio is your storefront. Before brands pay you hundreds of dollars, they need to see what they're buying.

A strong portfolio accomplishes three things:

1. Shows your skills: Video quality, editing, on-camera presence
2. Demonstrates reliability: Professional presentation signals professionalism
3. Builds trust: Testimonials and brand logos prove others have hired you

The difference between getting hired and getting ignored often comes down to portfolio quality.

What to Include in Your Portfolio

Essential Elements

About Section

• Brief bio (2-3 sentences)
• Your niche/specialty
• Personality and style
• Optional: photo of yourself

Video Samples

• 5-10 of your best pieces
• Different content types (reviews, unboxings, tutorials)
• Recent work (update quarterly)
• Embedded from TikTok, Instagram, or YouTube

Content Types Offered

• List formats you create
• Specify platforms (TikTok, Instagram, YouTube)
• Any specialties (animation, transitions, storytelling)

Previous Brands (when applicable)

• Brand logos with permission
• Or descriptions: "Beauty brand," "DTC fashion"
• Only include paid collaborations

Testimonials

• Client quotes about working with you
• Results if available ("3x ROAS," "20% CTR")
• Name and company if permitted

Rates (optional but recommended)

• Range is fine ($150-$300 per video)
• Or "starting from $X"
• Deters low-budget inquiries

Contact Information

• Professional email
• Response time expectation
• Preferred contact method

What NOT to Include

• Every video you've ever made
• Content you're not proud of
• Unprofessional photos
• Personal social drama
• Inconsistent branding

Creating Your First Portfolio (No Brand Work Yet)

No paid work? No problem. Every successful creator started with sample content.

Step 1: Create Sample Content

Film content for products you already own:

• Skincare routine using your current products
• Unboxing something you recently ordered
• Review of a tech gadget you use
• Cooking demo with pantry ingredients
• Outfit try-on from your closet

Treat these exactly like paid work. Same effort, same quality.

Step 2: Cover Different Formats

Aim for variety:

• 2-3 hook/opening videos (3-10 seconds)
• 2-3 full product reviews (30-60 seconds)
• 1-2 unboxings (30-60 seconds)
• 1-2 tutorials (45-90 seconds)
• 1 testimonial-style piece

Step 3: Post Publicly

Share samples on TikTok and Instagram:

• Builds social proof
• Creates embeddable content
• Attracts organic brand interest
• Shows you're active in the space

Use hashtags: #UGCcreator #UGCexamples #UGCportfolio

Portfolio Platforms: Comparison

Notion (Free)

Best for: Beginners, clean aesthetic

Pros:

• Completely free
• Professional appearance
• Easy to update
• Embed videos directly
• Custom domain possible

Cons:

• Limited customization
• "Made with Notion" branding
• Can feel generic

Canva Website (Free)

Best for: Visual creators, quick setup

Pros:

• Drag-and-drop design
• Beautiful templates
• Free tier available
• Mobile responsive

Cons:

• Limited interactivity
• Canva branding on free tier
• Less professional for some brands

Stan Store ($29/month)

Best for: Established creators selling services

Pros:

• Built for creators
• Payment processing included
• Professional appearance
• Link-in-bio functionality

Cons:

• Monthly cost
• Overkill for beginners
• Template-based look

Custom Website ($10-50/month)

Best for: Full-time creators, premium positioning

Pros:

• Complete customization
• Most professional
• Your own domain
• No platform branding

Cons:

• Requires setup time
• Ongoing maintenance
• Higher cost

Recommendation: Start with Notion. Graduate to a custom site once you're earning $2,000+/month.

Building a Notion Portfolio: Step-by-Step

Step 1: Create Account

Sign up at notion.so (free tier works fine).

Step 2: Choose Template or Start Fresh

Search "UGC portfolio" in Notion templates or build from blank.

Step 3: Structure Your Page

Recommended sections:

1. Header/Title
2. About Me (photo, bio)
3. Video Samples (embedded)
4. Services & Rates
5. Brands/Testimonials
6. Contact

Step 4: Embed Videos

Copy your TikTok or YouTube links and paste them into Notion. They'll embed automatically.

Step 5: Add Visual Polish

• Cover image (1500×600 pixels)
• Consistent colors
• Clear typography
• Emojis sparingly (or not at all)

Step 6: Share Settings

• Click "Share" → "Publish to web"
• Optional: Connect custom domain
• Copy shareable link

Real Portfolio Examples

Beginner Portfolio Structure

Jane Smith - UGC Creator

About Me:
Beauty and skincare enthusiast creating
authentic content that converts.
Based in Austin, TX.

My Work:
[Embedded: Skincare routine video]
[Embedded: Product unboxing]
[Embedded: Before/after]
[Embedded: Quick hook example]

Content Types:
- Product reviews
- Unboxings
- Tutorials
- Hook videos

Rates:
Starting at $100/video
Bundle discounts available

Contact:
janeugc@gmail.com

Intermediate Portfolio Structure

Jane Smith - UGC Creator
[Beauty | Skincare | Wellness]

About:
200+ pieces created for brands like
[Brand A], [Brand B], [Brand C]
Specializing in conversion-focused
skincare content.

Featured Work:
[Category tabs: Reviews | Unboxings | Hooks | Testimonials]

Client Love:
"Jane's content outperformed our
previous ads by 3x" - Brand X

Services:
- Single videos: $175-$250
- 3-video bundle: $450
- 5-video bundle: $750
- Monthly retainer: Custom

Let's Work Together:
janeugc@gmail.com
Response within 24 hours

Portfolio Optimization Tips

Quality Over Quantity

Ten excellent videos beat thirty mediocre ones. Curate ruthlessly.

Lead with Hooks

Put your best hook/opening videos first. Brands scroll quickly—grab attention immediately.

Update Regularly

Remove old samples. Add recent work. Keep testimonials fresh.

Mobile-First Design

Brands often review portfolios on their phones. Test how yours looks on mobile.

Show Range Within Niche

Different products, formats, and styles—but stay within your specialty.

Include Metrics When Possible

"This video achieved 2x industry CTR" > "Here's a video I made"

After Landing Paid Work

Once you have real brand collaborations:

1. Ask permission to feature content and logos
2. Request testimonials after successful projects
3. Replace samples with paid work
4. Add brand logos to a "worked with" section
5. Update rates as you gain experience

Transition from "sample portfolio" to "client portfolio" as quickly as possible.

Using AI to Enhance Your Portfolio

AI tools can help build and maintain your portfolio:

Content creation: Use VIDEOAI.ME to create additional AI avatar samples showing different styles.

Writing assistance: ChatGPT for bio writing and testimonial requests.

Design help: Canva AI for portfolio graphics and cover images.

Editing: CapCut AI for polishing video samples.

Your Portfolio Action Plan

Week 1:

• Create 5 sample videos using products you own
• Post to TikTok/Instagram
• Set up Notion account

Week 2:

• Build Notion portfolio
• Add all samples
• Write about section and rates
• Get feedback from creator communities

Ongoing:

• Update monthly with new work
• Remove weaker pieces
• Add testimonials as they come
• Raise rates as portfolio strengthens

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Ready to take your UGC career further? Read our complete UGC creator guide for strategies on finding clients, pricing, and scaling your business.

Need to create more content samples? Try VIDEOAI.ME free to generate AI-powered video content for your portfolio.