FLUX 3 Max Shopify Launch Videos From Product Photos

To make Shopify product launch videos with FLUX 3 Max, start from the product photos you already have: attach one photo per clip as the first frame, describe the motion and sound in a few sentences, draft at 720p and deliver at 1080p. A seven-clip launch set, from teaser to product page loop, costs 1,827 credits at 1080p.

That figure comes from the standard rate of 29 credits per second at 1080p, and the rest of this guide shows where it goes. It covers the FLUX 3 Max Shopify workflow end to end: the launch-week asset list, which photo drives which clip, copy-paste prompts, a cost table per asset, and how the finished files get onto your store.

What videos does a Shopify product launch need?

A launch is a sequence, not a single video. Shopify's own product launch guide works backward from launch day: positioning and the creative brief around 12 weeks out, product assets and copy approved around 4 weeks out, paid ads cued about a week before. It lists the launch materials to prepare, including social posts, emails, paid ads, SMS messages and YouTube videos, and it recommends teasing before you reveal.

Map that onto video and you get a working asset list:

Seven clips. Each is one shot, because FLUX 3 Max produces a single continuous generation of up to 20 seconds. If an asset needs several scenes, generate each scene as its own clip and join them in the editor.

Why does image to video suit a Shopify launch?

Because the product has to look like the product. FLUX 3 Max on VIDEO AI ME has two modes, chosen by what you attach:

In image to video, your photo is the first frame of the clip and the prompt drives the motion. The model generates audio in the same pass, so the clip comes back with sound. FLUX 3 Max takes one reference image per clip, so pick the single photo that best shows what that clip needs. If you want several product angles referenced in one generation, Seedance 2.5 and MiniMax H3 Max accept multiple reference images.

Three rules for choosing photos:

• The photo sets the look. Light, background and styling all carry into the clip, so the prompt should describe motion and sound, not appearance.
• Small moves stay closer to your photo. The more the camera travels, the more of the product the model has to invent beyond what the photo shows. For packaging with a printed label, keep camera moves gentle.
• The photo sets the shape. With the ratio on auto, image to video follows your image. A square catalog photo gives you a clip shaped for a square product gallery. Pick a named ratio, such as 9:16, when the placement needs a different shape.

For a full walkthrough of the mode, see how to use FLUX 3 Max image to video.

How do you prompt each launch clip?

Write one paragraph per clip in a fixed order: subject and action, then camera, then light and look, then sound. In image to video, the light and look are already in your photo, so most of the work is the motion and the sound. The examples below use a scented candle in an amber glass jar, but the structure transfers to any product.

Teaser, image to video, 9:16, 5 seconds. Start frame: a tight crop of the lid in low light.

A match strikes in the dark beside the jar and its glow slowly reveals the lid. Locked-off close-up, no camera movement. The scratch and flare of the match, a soft hiss, a low warm synth note, no voice.

Product page loop, image to video, auto ratio, 8 seconds. Start frame: your square catalog photo with the candle lit.

The flame flickers gently as a thin ribbon of smoke rises and drifts to the right. Very slow, shallow push-in. The quiet crackle of the wick, soft room tone, no music.

Launch reel, image to video, 9:16, 10 seconds. Start frame: a lifestyle photo of a woman on a sofa holding the candle.

The woman lifts the candle toward the camera, smiles, then sets it down on the side table and leans back. Handheld, eye level, slight push-in. She says, "I light this the minute I get home." Quiet living room ambience, the soft clink of glass on wood, light acoustic guitar.

The line is eight words, comfortably inside the two to three words per second a 10 second clip can hold. Keep any spoken claim to something the product can back up.

Hero banner, text to video, 21:9, 10 seconds. No product in shot, so text to video works:

Rain runs down the window of a wooden cabin at dusk. Slow, locked-off wide shot with a gentle drift to the left. Blue evening light outside, warm lamplight inside, soft filmic grade. Rain tapping on the glass, a distant roll of thunder, a crackling fire in the room, no music.

Check that your theme's banner section displays a 21:9 video the way you expect before you commit to that shape. If it does not, 16:9 is the safer choice.

Product names, prices, launch dates and your logo never go in the prompt. Small text and exact logos inside generated frames are unreliable on every video model, so add captions in the editor and put text and logos on after export, in your own editing tool.

What does a FLUX 3 Max Shopify launch set cost?

FLUX 3 Max costs 17 credits per second at 720p and 29 credits per second at 1080p, the same for image to video and text to video. Here is the launch set at both resolutions:

Drafting every clip at 720p and then rendering each final at 1080p comes to 2,898 credits, which fits inside the Pro plan's 5,600 monthly credits with room for retakes. On the Starter plan's 1,400 monthly credits, render the four core assets (teaser, product page loop, launch reel and feed ad) at 1080p for 957 credits, and draft only the launch reel at 720p first for 170, which comes to 1,127 credits.

One credit is one cent of generation cost, so the full 1080p set is $18.27 of plan credit. Compare that with a product shoot day for a launch. Per-duration math and plan allowances are in the FLUX 3 Max pricing guide, and current plans are on the pricing page.

How do you schedule FLUX 3 Max Shopify launch assets?

Shopify's guide approves product assets and copy around four weeks out and recommends reminders at 14, 7, 3 and 1 day before launch. Work backward from those dates:

Drafting a week ahead of the finals leaves room for the clips that need a second take. A teaser with a clipped sound cue or a reel where the line came out reworded is a production fix, not a creative failure, and it is far cheaper to catch at 720p.

How do you get the clips onto your Shopify store?

FLUX 3 Max returns an MP4 into your VIDEO AI ME project, ready for the editor and export. Shopify's product media requirements accept uploaded video up to 10 minutes long and up to 1 GB, as .mp4, .mov or .webm files, so a 20 second 1080p clip sits well inside those limits.

Add each clip to the product's media section, as described in Shopify's guide to adding product media. Before you publish:

• Check theme support. Shopify notes that videos only display if your theme supports them. Its Online Store 2.0 themes and Horizon themes do; for a third-party theme, check the developer's documentation.
• Match the gallery shape. If the rest of your gallery is square photos, a square clip sits cleanly beside them. Preview on desktop and mobile.
• Make the picture work silently. Shoppers may browse with sound off, so the product page loop should make sense without its audio, even though FLUX 3 Max always generates sound. If you want a different track, replace it with your own audio.
• Watch every spoken line. Before any clip with dialogue goes live, watch the generated speech and the lip sync with sound on.

For the ad side of launch week, the FLUX 3 Max Meta ads creative testing workflow covers variant budgets and placement ratios. For product videos that run long after the launch, FLUX 3 Max ecommerce product videos covers the evergreen catalog side.

Frequently Asked Questions

Can you make Shopify product videos from product photos with AI?

Yes. With FLUX 3 Max on VIDEO AI ME, attach one product photo as the first frame and write the motion and sound you want. The clip opens on your photo and comes back with generated audio, at 720p or 1080p, up to 20 seconds long.

How do you add a video to a Shopify product page?

Export the clip as an MP4, open the product in your Shopify admin and add it in the media section, the same place as your product photos. Shopify only displays videos on themes that support them, so preview the product page before launch.

What video format and size does Shopify accept for product media?

Shopify's help center lists uploaded product videos up to 10 minutes long and up to 1 GB, as .mp4, .mov or .webm files. A FLUX 3 Max clip is an MP4 of up to 20 seconds, well within those limits.

How long should a Shopify product video be?

Shopify does not set a recommended length, only a 10 minute maximum. A product page loop works at 5 to 10 seconds, while a launch reel with a spoken line fits 10 to 15 seconds. FLUX 3 Max offers 5, 8, 10, 12, 15 and 20 second clips.

How much does a FLUX 3 Max launch video set cost?

At the standard rate of 29 credits per second at 1080p, a seven-clip launch set of 63 seconds costs 1,827 credits. Drafting every clip at 720p first adds 1,071 credits, for 2,898 in total.

Should I use text to video or image to video for my product?

Use image to video whenever the real product is on screen, because your photo becomes the first frame. Use text to video for mood shots where the product does not appear, such as a hero banner scene. Text to video cannot reproduce your exact product.