AI Consultant Video Marketing: Position Yourself as THE Expert in 90 Days

Your AI consulting expertise is world-class. You've implemented solutions for Fortune 500 companies. You've trained executives who now lead AI transformation.

But your LinkedIn is quiet, your pipeline depends on referrals, and prospects find competitors who simply post more content.

In AI consulting, visibility equals credibility. The firms winning enterprise contracts in 2026 aren't necessarily the most experienced - they're the most visible. When a CTO searches for "enterprise AI implementation," they find consultants who create content, not consultants who stay silent.

This guide shows AI consultants and trainers exactly how to build visibility through video content that attracts qualified enterprise leads.

Why Video Dominates B2B AI Marketing

Enterprise buyers don't make decisions from brochures. They research extensively before ever reaching out. They want to know:

• Does this consultant actually understand AI, or just buzzwords?
• Can they explain complex concepts clearly?
• Do they have current, relevant expertise?
• Would I trust them in front of my board?

Video answers all these questions in ways text cannot.

The Trust Acceleration Effect

A prospect reading your blog post learns your ideas.

A prospect watching your video learns your ideas AND how you think, how you communicate, and whether they'd want to work with you.

Video compresses the trust-building timeline from months to minutes.

Enterprise Buyer Behavior

Your video content needs to serve all three stages.

The 6 Video Formats for AI Consultants

1. Trend Analysis and Commentary (2-4 minutes)

React to AI developments with expert perspective.

Triggers for trend content:

• Major model releases (GPT, Claude, Gemini updates)
• Industry adoption announcements
• Regulatory developments
• Research breakthroughs
• Failure stories and lessons

Structure:

• The news (30 sec): What happened
• Why it matters (60 sec): Implications for enterprise
• Your take (60 sec): Expert analysis
• Action items (30 sec): What businesses should consider
• CTA (15 sec): Follow for more analysis

Script Template:

"[COMPANY/DEVELOPMENT] just announced [NEWS].

Here's what this actually means for enterprise AI:

[ANALYSIS POINT 1]

[ANALYSIS POINT 2]

[ANALYSIS POINT 3]

What should you do about it?

[PRACTICAL RECOMMENDATION]

Follow for more AI strategy insights."

2. Myth-Busting Videos (60-90 seconds)

Combat misinformation that affects buying decisions.

Common AI myths to address:

• "AI will replace all jobs in 5 years"
• "You need massive data to start with AI"
• "ChatGPT can run your entire business"
• "AI implementation is too expensive for mid-market"
• "AI is only for tech companies"

Script Template:

"Stop believing this about enterprise AI:

[MYTH]

Here's the reality:

[TRUTH]

What this means for your AI strategy:

[PRACTICAL IMPLICATION]

Follow for AI insights that cut through the hype."

3. Case Study Breakdowns (3-5 minutes)

Show how you've delivered results - without revealing client secrets.

Structure:

• The challenge (60 sec): What the client faced
• The approach (90 sec): Your methodology
• The implementation (60 sec): Key decisions and actions
• The results (45 sec): Measurable outcomes
• The lesson (30 sec): What others can learn

Important: Get client permission or anonymize completely. Focus on methodology and results, not proprietary details.

4. Concept Explainers (2-3 minutes)

Demonstrate expertise by making complex topics accessible.

Topics that position you as expert:

• RAG vs fine-tuning: When to use each
• AI governance frameworks explained
• Build vs buy decisions for AI
• Data readiness assessment basics
• AI ROI calculation methods

Script Template:

"Everyone's talking about [CONCEPT] but most explanations make it more confusing.

Here's the simple version:

[CLEAR EXPLANATION]

When does this matter for your business?

[PRACTICAL APPLICATION]

What's the first step?

[ACTIONABLE STARTING POINT]"

5. Hot Take / Contrarian Opinion Videos (60-90 seconds)

Stand out with perspectives that challenge consensus.

Effective contrarian angles:

• "Why [popular AI tool] isn't right for enterprise"
• "The AI use case everyone's ignoring"
• "Why [common approach] is backwards"
• "What AI vendors won't tell you"

Rules for contrarian content:

• Be genuinely contrarian, not just provocative
• Support your position with evidence
• Acknowledge the other side
• Offer constructive alternative

6. AMA / Q&A Videos (5-10 minutes)

Address audience questions directly.

Sources for questions:

• LinkedIn comments and messages
• Client FAQs
• Common sales objections
• Industry event questions

These can be live or recorded, and shorter clips can be extracted for social.

Creating Consultant Video Content

The Camera-Shy Consultant Solution

Many expert consultants avoid video because they're uncomfortable on camera. This is a business problem - visibility drives leads.

With VIDEOAI.ME, AI consultants can:

• Create professional presenter videos without filming
• Maintain consistent content presence
• Test messaging before personal video investment
• Scale content production without scheduling constraints

Create your first consulting video ->

Content Production System

Weekly rhythm:

• Monday: Plan content based on week's AI news
• Tuesday: Script 2-3 videos
• Wednesday: Record or generate videos
• Thursday-Friday: Post and engage

Batch approach:

• Monthly: Create 4-6 evergreen explainers
• Weekly: React to 1-2 timely developments
• Daily: Engage with comments and discussions

LinkedIn Video Strategy for AI Consultants

LinkedIn is the primary platform for B2B AI consulting visibility.

Native Video Best Practices

Format:

• Square (1:1) or vertical (4:5) for feed
• Captions essential (85% watch without sound)
• 2-5 minute sweet spot for detailed content
• Hook in first 3 seconds

Posting:

• 2-3 video posts weekly
• Best times: Tuesday-Thursday, 7-9 AM or 12-1 PM
• Respond to every comment in first hour

Profile Optimization

For video creators:

• Creator mode enabled
• Video highlights in Featured section
• Custom CTA button (Book consultation)
• Consistent posting builds follower growth

Engagement Strategy

Video posting alone isn't enough:

• Comment on other AI content
• Engage in relevant LinkedIn groups
• Tag relevant people in posts
• Share others' content with your perspective

YouTube for Long-Form Authority

YouTube builds long-term search visibility and authority.

Content Types for YouTube

• Comprehensive guides (10-20 minutes)
• Full case study presentations
• Course-style content series
• Webinar recordings
• Podcast-style interviews

SEO Optimization

• Target search terms: "enterprise AI implementation," "AI strategy framework"
• Detailed descriptions with timestamps
• Custom thumbnails with faces
• Playlist organization by topic

Converting Viewers to Clients

Lead Generation Tactics

1. Content upgrades: "Download my AI readiness assessment checklist - link in description"
2. Consultation offers: "Book a free 30-minute AI strategy call"
3. Webinar funnels: Video to webinar signup to sales call
4. Retargeting: LinkedIn ads to video viewers with direct offers

Nurture Sequence

Video viewer -> Follow/subscribe -> Email list -> Webinar -> Consultation -> Client

Build each stage with purpose.

Common Mistakes AI Consultants Make

Mistake 1: Too Technical for the Audience

Why it fails: Decision-makers aren't engineers. Jargon loses them.

Fix: Explain like you're talking to a smart business person who doesn't know AI specifics.

Mistake 2: No Point of View

Why it fails: Generic AI content is everywhere. You need differentiation.

Fix: Take positions. Have opinions. Be willing to say what others won't.

Mistake 3: Inconsistent Presence

Why it fails: Algorithm and audience forget you between posts.

Fix: Minimum 2x weekly posting. Build systems that make this sustainable.

Mistake 4: All Thought Leadership, No CTA

Why it fails: Viewers enjoy content but never become leads.

Fix: Every video needs a clear next step - follow, download, book, or subscribe.

Mistake 5: Ignoring Comments

Why it fails: Engagement signals matter for reach. Unanswered questions are lost opportunities.

Fix: Respond to every comment. Turn discussions into content ideas and client conversations.

Your AI Consulting Video Action Plan

Week 1: Foundation

1. Optimize LinkedIn for creator mode
2. Create first myth-buster video
3. Post and engage with comments
4. Identify 5 content topics from client questions

Week 2: Build Momentum

1. Create concept explainer video
2. React to current AI news
3. Engage with other AI content
4. Schedule consistent posting time

Month 1: Establish Presence

1. 8-12 videos posted
2. Growing follower base
3. First inbound inquiries from content
4. Refined content style and topics

Ongoing: Scale

1. Expand to YouTube with longer content
2. Develop signature content series
3. Build email list from video viewers
4. Track leads attributed to content

The AI consultants winning enterprise contracts in 2026 will be the ones who built visibility before their competitors realized content matters.

Start today.

Create your first consulting video ->

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Related Resources

Explore more B2B video marketing:

• SaaS Product Demo Videos: The 4-Minute Format That Actually Converts
• LinkedIn Videos for Real Estate: 5 Scripts That Generate Leads (2026)

Frequently Asked Questions

What video content works best for AI consultants?

Trend analysis, myth-busting about AI capabilities, case study breakdowns, and practical implementation tips consistently perform well. Content should demonstrate expertise without overwhelming.

How do I position myself as an AI expert through video?

Share contrarian or nuanced takes on AI trends, explain complex concepts simply, reference real implementation experience, and stay current on developments.

Which platform is best for B2B AI consulting marketing?

LinkedIn is primary for enterprise reach. YouTube builds long-term authority. Twitter/X for real-time industry engagement.

How often should AI consultants post video content?

2-3 times weekly on LinkedIn. Weekly on YouTube for longer content. Quality and insight matter more than frequency in B2B.

How do I generate leads from video content?

Include clear CTAs to consultations, gate detailed resources, engage with commenters personally, and retarget video viewers with direct offers.

Should AI consultants show their face on video?

Personal brand visibility builds trust in consulting. If camera-shy, AI presenter tools offer professional alternatives while maintaining consistent presence.

What video length works for B2B AI content?

2-5 minutes on LinkedIn for detailed takes. 60-90 seconds for quick insights. 10-20 minutes on YouTube for comprehensive guides.

How do I stay relevant with fast-changing AI developments?

React quickly to major announcements, provide analysis within 24-48 hours, build content systems that allow rapid publishing, and batch evergreen content separately.