UGC creator films a desk selfie, then scrolls a candidate report on her laptop video, made for SaaS, optimized for Instagram in 9:16 路 Voiced in English
A pre-hire behavioral assessment sold to companies that want more than a resume before they make an offer. Candidates complete a short online questionnaire and the employer gets a structured report on how that person communicates, makes decisions, and behaves under pressure. The same tool is usually sold twice, once for hiring and again for developing the people already on staff.
The buyer is the person who signs off on hires at a small or mid-sized company. Often the owner, sometimes a people-ops lead wearing four hats. They are not shopping for assessment software. They are carrying the memory of one expensive bad hire, someone who interviewed beautifully and turned out to be wrong for the team, and they have quietly decided never to repeat it.
This format works because the product is invisible. An assessment is an abstraction until you watch someone open the report and describe what it told them. A peer saying it out loud, at her own desk, does the job a feature list cannot: it turns a vague category into a specific thing a hiring manager can picture using on Monday.
The prompt
Hyper-realistic UGC recommendation video, 15 seconds, vertical 9:16, 5 cuts, spoken dialogue. Replace [PRODUCT] throughout with your own product name.
CAMERA:
Modern smartphone front-camera aesthetic, vertical 9:16 framing. A relatable professional woman films herself by hand in selfie style, like an organic Reel. Keep realistic hand shake, slightly crooked framing, brief autofocus hunting, small exposure adjustments, occasional motion blur, and tiny framing mistakes where part of her face briefly slips out of frame. Mix handheld selfie footage with one or two quick handheld inserts of a laptop screen. Never show her placing, adjusting, or setting up a camera. Every angle change is a clean jump cut. The camera itself must never appear on screen, including in reflections or on the laptop screen.
LOOK:
Hyper-realistic modern smartphone footage. True-to-life skin texture with visible pores and flyaway hairs, natural daylight from a window, mild smartphone HDR processing, subtle auto-exposure shifts, realistic natural colors. No beauty filter, no cinematic color grading, no film grain, no vintage effects. It must look like raw footage shot today on a current phone.
STYLE:
A realistic UGC-style recommendation video, a real professional casually sharing something that works for her, filmed by herself at her desk. The tone is casual, warm, credible, and quietly enthusiastic, never salesy, never scripted-sounding. Natural micro-pauses, small hand gestures, a light conversational rhythm. Fast clean jump cuts, Reels pacing, strong continuity, no dead moments.
CHARACTER:
A friendly, credible woman in her early 30s with people-ops energy. Warm approachable face, medium-length dark hair worn down, light natural makeup, genuine expressive smile, realistic natural skin. She looks like a real professional you would trust, not a model, not an actor, not an influencer. She wears a neutral knit top or a casual blazer over a plain tee. No jewelry, no glasses.
SETTING:
A bright modern office nook or home office during the day. A desk with an open laptop, a notebook, a coffee mug, a small plant, soft natural window light, a softly blurred neutral background, calm atmosphere, no other people.
BRAND AND TEXT RULES:
The only readable text generated in the video is [PRODUCT], appearing as a simple clean header on the laptop screen. The questionnaire and report pages on screen appear as clean, realistic layouts with blurred, unreadable placeholder text. No legible paragraphs, no gibberish letters, no fake words. No other logos. Do not generate on-screen subtitles; add captions afterwards in the editor so they stay sharp and correctly timed.
CONTINUITY RULES:
The same woman in every shot. No face changes, no hairstyle changes, no outfit changes. No extra people appearing, not even in reflections or on screens. No duplicated limbs. No broken hands: hands holding the phone or scrolling must look natural. No disappearing props, the laptop, mug, notebook, and plant stay identical between shots. Laptop screen content stays consistent and plausible between shots. No impossible movements. No camera visible.
STORYBOARD, 5 cuts of about 3 seconds each:
1. HOOK, arm's-length selfie. At her desk, she leans slightly toward the lens, eyebrows raised, a knowing half-smile. Dialogue: "Okay, hiring hack nobody talks about."
2. PROBLEM, same handheld selfie. She shakes her head slightly, gesturing with her free hand, casual and conversational. Dialogue: "Resumes tell you what people did. Not how they work."
3. PRODUCT, handheld insert. Quick jump cut to a handheld over-the-shoulder shot of her laptop screen showing the questionnaire page, [PRODUCT] as the only readable text. Her hand scrolls naturally. Dialogue continues off-screen: "So everyone we interview takes this, [PRODUCT]."
4. PAYOFF, handheld insert. The screen now shows a clean multi-page report layout scrolling by, text unreadable except the [PRODUCT] header. Dialogue off-screen: "Fifteen minutes... and I know how they communicate, decide, handle pressure."
5. CTA, arm's-length selfie. Back to her face. Genuine relaxed smile, a tiny shrug, direct eye contact with the lens. Dialogue: "Honestly changed how we hire. You can test it free."
ALTERNATE HOOKS for A/B testing, swap into cut 1:
"We stopped guessing in interviews. Here's what we do instead."
"The 15-minute test we give every single candidate."
FINAL INSTRUCTION:
The result must feel like a real self-recorded video by an actual hiring manager casually recommending a tool, the kind of clip that blends into a Reels feed. Prioritize hyper-realistic smartphone texture, natural delivery, believable pacing, authentic warmth, and subtle imperfection. Credible, casual, and real. Not an ad, not stiff, not corporate, not polished.Why this works
"Okay, hiring hack nobody talks about" is a promise of insider information, and it is delivered by someone who looks like she works in the building rather than someone selling to it. The framing helps: she is close to the lens, slightly off center, mid-sentence when the clip starts. There is no logo, no title card, no throat-clearing. A hiring manager scrolling past sees a peer starting a story, which is a different object in the feed than an ad.
The second line does the strategic work. "Resumes tell you what people did. Not how they work." names the problem in the buyer's own language and never mentions the product. Only after that does the laptop appear, and the two screen inserts are deliberately unreadable apart from the product name in the header. That is the right call twice over. Blurred placeholder text avoids the mangled lettering that gives AI video away, and it keeps the viewer listening to her instead of trying to read a report over her shoulder.
Fifteen seconds across five cuts means roughly three seconds per beat: hook, problem, product, payoff, ask. Nothing is explained twice. The payoff line is specific where it counts, naming communication, decisions and pressure rather than claiming better hiring in the abstract, and the close is a shrug rather than a pitch. Captions are layered on afterwards with one keyword highlighted per line, which carries the script for the majority watching muted. Vertical 9:16 at this length fits the Reels placement where the small-business owner doing the hiring actually spends time.
Ship one like this
Start with this prompt, swap your product in. Two minutes from idea to download.
Last updated August 2026